COLPORTEUR MARKETING
Marketing to the Literature Evangelist means simply any method that will put them before the people to canvass our books. There are dozens of marketing methods to get you before the prospect but we rank these the top 5.(1) Surveys
(2) Colporteur Display Booths - With lead cards declining in numbers, this is the way of the future. By setting up booths in malls, fairs and gatherings, many lead cards are filled out, each with an address to visit. The best booth man in the business is Robert Fournier, a colporteur leader based in Sacramento, CA.
He welcomes queries at: fournierro@msn.com

(3) Church & Business Presentations - The Spanish Press has developed the best natural healing books in the world and this has spawned an new generation of Medical Missionary colporteurs. These workers are conducting programs in SDA and non-SDA churches with excellent results across the board. A natural progression has been their expansion into the corporate world of business, with employers recognizing the benefits of maintaining healthy employees. This program is ranked at #3 simply because of the expertise involved in conducting these seminars. The innovator of this form of medical work and still the best trainer in the world field is Nyse Collins: nyse1@hotmail.com and one of his protégés, Alrick Watson out of Toronto, has also created a successful medical missionary team: adwatto@yahoo.ca

(4) Referrals - The only reason this marketing tool is not ranked higher is because LE's simply forget to ask for referrals, either from customers or those who didn't purchase. Next to the lead card, the best door opener is when a loved one has referred you for a visit. Don't forget to ask for referrals!

(5) Lead Cards - By far and away the best form of marketing, lead cards have fallen to #5 because they are a vanishing breed. When a prospect takes the time to fill out a card and mail it, or send us an email, it is a special invitation into their lives. Just remember to ask one question, "What was it that caught your attention about these books?" Their answer will guide the direction of your canvass. The manufacturers have practically destroyed lead card power by charging LE’s for their advertising materials. The book theft rate is so high in doctors offices that your average LE turns to other forms of marketing rather than throwing his money out the window on advertising. Also, savvy individuals look up our book titles online and then purchase from a variety of non-LE sources.
Other methods of finding prospects

* watching the newspapers for births and deaths
* handing out brochures to people in retail
* advertising in the local classifieds
* pinpointing people with health challenges
* telephone surveys
* putting an advertising sign on your vehicle
* creating a web mailing list and soliciting
* gift items with other purchases in other lines of business
* putting on stop smoking seminars
* getting involved with cooking classes
* businesses to use our mega books as gift items
* putting brochures in people’s door
* putting brochures in church lobby
* visiting nutritionists at hospitals
* appointments with local librarians
* visiting church schools
* advertising books online
